The art market now has a transformation with the rise of online platforms. Traditionally, artists relied on galleries and local exhibitions to sell paintings. However, with e-commerce options, now we see how art is bought and sold changing for the benefit of local artists as well as small business owners.
This trend actually underscores the changing preferences of buyers. But also highlights the new potential for artists who take the initiative to sell paintings online. In case you want to try e-commerce, you can eliminate geographic limitations and make money thanks to a diverse and expansive market offered by online sales. If you want to buy a painting online you can do it here benarto.com
Choosing the Right Platforms to Showcase and Sell Your Art
With online platforms and marketplace, artists have different options when it comes to selling paintings online. Different platforms can bring you various audiences. But here, it is quite important to choose the right marketplace or online shop website. Popular options nowadays include Etsy, Saatchi Art and Artfinder. Yet, each of them has advantages and considerations unique to them.
- For example, Etsy is ideal for handmade and artisan products. In case you wish to sell oil paintings, you can benefit from Etsy’s large and active community of buyers. Because people in here usually are searching for unique and original art pieces. However, artists should be aware of platform fees. Because these can impact overall sales revenue. Also, it has a user-friendly interface with easy shop set up and integration to payment platforms
- Saatchi Art platform is for a more upscale market. It focuses on contemporary art and usually attracts serious collectors. While Saatchi Art handles shipping and customer service, artists should consider commissions on sales. This platform can be advantageous for artists looking to sell higher-price works to global buyers
- Artfinder is yet another one and it is creating a community around both buyers and sellers. Its lower commission rates compared to other sites can be ideal for new artists. When considering any platform of those, you should first analyze target audience and buyer preferences.
Digital Marketing Strategies and Tips to Sell Your Art Online
If you want to promote your art using digital marketing tactics, there are plenty ways to apply to your case.
Social Media and Paid Advertising
One fundamental approach is focusing on strong social media presence. Platforms such as Instagram, Facebook and TikTok are ideal to showcase your unique style and even create a viral effect on your art. And the best part, you can talk and engage directly with potential buyers without platform commissions or fees.
You can postg high-quality images of your painting with good written captions. These can can attract followers who may be interested in purchasing your work. Also, working on your way of storytelling plays an essential role here. For organic growth, you can try different posts. Like sharing the inspiration behind your paintings or timelapse your painting process. These all can humanize your art and boost engagement via comments and likes.
Also, it is possible to promote your social media posts of paintings with paid advertising. All platforms we mentioned above offer you to promote your posts with a few clicks. They can guide you to select audience and budget even without working with a digital marketing specialist.
Email Marketing:
This good old strategy is another powerful tool for artists looking to sell paintings. If you have existing customers or potential ones from an exhibition center’s mailing list for instance or mailing list through sign-ups on your website or social media, you can share your content updates about new pieces and promotions. This direct communication can create more conversions for regular buyers or even new ones.
Networking:
Hanging around online art communities such as forums and groups who talk about selling paintings online can also enhance your visibility. You can participate in local discussions or sharing your artworks as well as support fellows. This will benefit your network and word of mouth marketing at the same time.
As a last tip, you can use professional photography of your pieces to emphasize their quality and detail. Here you can work with a local photographer around you. Also, promoting special campaigns such as discounts for Christmas or Black Friday can create urgency and increase last minute purchases.
If you are eager to create your own website or try out other mediums to sell art, you can start with these tips today right away.
